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The Future of TV Measurement is Digital

September 06, 2018 tv measurement

Summary
As OTT/CTV and Episode Players rise and gain TV market share, Linear TV remains the cornerstone for advertisers, it’s at the core of their strategies and spend. To support the continued investment, advertisers are looking to digital solutions for Linear TV measurement. Join this webinar to learn how to measure the brand impact from TV spend and get granular results that speak to multiple brand KPIs faster than traditional reporting.
In this webinar you’ll learn:- How Linear TV fits into the Modern TV landscape- How to measure the impact of your Linear TV campaigns

About Survata
Survata's Ad Measurement Solutions enable marketers and agencies to get the most out their advertising budgets by providing actionable brand insights in real-time. From pre-testing creative concepts to measuring brand lift after a campaign, Survata has a wide suite of applications to elevate your ad measurement to new levels.

About Alphonso
We are on a mission to make TV an even better advertising medium for brands, agencies and networks. Since 2013, Alphonso has been building the industry’s largest TV data set – one that enables powerful one-to-one targeting of TV audiences across all screens and best-in-class TV ad analytics then enables brands to see the offline impact of their campaigns.