How to better measure & optimize your Programmatic Brand Advertising in 2019

December 19, 2018
As advertisers you feel the industry shifting focus more towards brand metrics leading into 2019. But Programmatic and automation don’t make it easy to measure or optimize toward brand metrics. Join this webinar to learn how you can build better programmatic strategy, and measure and optimize your programmatic campaigns for stronger lift. 

What you’ll hear:
- How to build and implement a clear campaign strategy for programmatic brand advertising
- How to align your brand goals with your campaign KPIs
- How to increase the impact of brand campaigns by optimizing for brand lift